ABOUT US

IMAYAVENDAN. V
Placement Officer Cum Assistant Professor,
HR Manager, Business Analyst, Educationalist.

Published Journals…

Descriptive Study on Grievance Handling Procedure in Steering and Suspension Manufacturing and Distribution Company


ABSTRACT
This study is about the topic “Descriptive Study on Grievance Handling Procedure in Steering and Suspension Manufacturing and Distribution Company”. The main objective of this study is to identify the effectiveness of employees’ grievances handling procedure being followed in the organization. The samples were taken from the population to collect the primary data. The sampling procedure framed was simple random sampling. Descriptive research design has been used for study. Primary data was collected from the employees with questionnaire. The secondary data was collected from the records of the organization, published books and journals and from some websites. The results are presented with the help of different tables. Appropriate statistical tools have been used to test the relevant hypothesis. The suggestions were drawn based upon the findings. After thorough analysis and interpretation it is revealed that majority of the respondents were satisfied with the grievance handling measures adopted by the organization but the flow of communication needs to improve as the grievances of the employees are not reaching the top management and the deviation occur in the area of communication of work environment. It is also suggested to improve the interpersonal relationship of the employees, since there is some improvement needed in the organization.
Article Name: Descriptive Study on Grievance Handling Procedure in Steering and Suspension Manufacturing and Distribution Company.
Authors: Kirubasankar N, Imayavendan V, Gowtham E
Journal Name: NOLEGEIN Journal of Organizational Behavior Management
Issue: 2020: Volume 3 Issue 2
Published on: 2020-12-07

An Empirical Study on Sales Promotion Techniques


ABSTRACT
The project report Sales promotion is one of the best promotional mix elements that are commonly employed by firms that find themselves in very competitive markets. The rationale behind the research was to establish whether sales promotion retains customers and to identify the perception of the consumer on the benefits associated with sales promotion in the markets. At present the retail sector plays a vital role in the Indian Economy. The company introduces many sales promotion activities in the market, which attracts and stimulates to purchase the products. A descriptive research design was employed and a convenience sampling to select one hundred customers. The researcher in this paper tries to identify the consumers’ expectations towards sales promotions through developmental effects on consumer sales promotion in FMCG sector.
Article: An Empirical Study on Sales Promotion Techniques
Authors: Dr. A. Ananda Kumar, Ms. S. Suganya & Mr. V. Imayavendan
Journal Name: Global Journal of Management and Business Research: G
Interdisciplinary
Volume 18 Issue 2 Version 1.0 Year 2018
Publication Date: 2018-06-19
Type: Double Blind Peer Reviewed International Research Journal
Publisher: Global Journals
Online ISSN: 2249-4588 & Print ISSN: 0975-5853