Research Methodology Syllabus

Unit-1
Research – Meaning – importance and definition, Research in business, manager’s role revisited, role of research, measures of a good research.
Research process – the manager-researcher relationship, defining research problem and formulation of hypothesis, feasibility study and research proposal
Unit-2
Research Design – types of research design-exploratory, descriptive and experimental studies. The sources and collection of data – primary and secondary data sources-Sampling design – sampling procedures, types of sampling plans, sample size determination, common sources of error in sampling and data collection
Unit-3
Attitudinal measurements and scales – Basic methods of collecting data – survey methods, personal interviewing, telephone interviewing and self-administered surveys, instruments for respondent communication – Questionnaire design.
Unit-4
Analysis and interpretation of data: editing, coding and analysis of collected data- an Introduction-Univariate [T-tests Z-Tests] / Bivariate [Correlation-Regression-Chi Square, ANOVA]/ Multivariate Data analysis [Factor Analysis- Cluster Analysis-Multiple Regression-Discriminate Analysis, -Conjoint Analysis]
UNIT-5
Presenting results, – written and oral reports – technical report, survey based report research report Criteria-Application of research in functional areas of business- Guidelines for reviewing draft, Report format – Typing instructions, oral presentation

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Research Methodology Pondicherry University Notes